No doubt about it. White is one of the hardest colors to choose.
That's because white is highly reflective and what surrounds it can impact how it looks. So can the time of day, the time of year, and the lighting.
And then there's this: white isn't a single color but a range of shades with a variety of undertones. Benjamin Moore has over 150 shades of white!
So how do you find a "neutral" white, one that has a nice balance of warm and cool tones without being slightly pinkish, yellowish, bluish, or greenish?